Are you familiar with this?
If so, you should be very careful!
You must been thinking: “Hi, I care about this person and what’s wrong with a reminder to keep in touch” – well, there is nothing wrong with the reminder. It’s you we are worrying about. This simple reminder can turn into a negative engagement unless used with authenticity.
It’s great to remind yourself to stay in touch with friends – even more, it’s a must-do in order to maintain your network. However, you need to make sure you are creating meaningful engagements and not just “check-marking” a friend.
This is an example of an empty engagement:
What’s up? just wanted to catch up on the latest.
It might also contain negative value because there is no substance to the message. Especially if you don’t offer some information about yourself. In fact, the receiver might view your email as an unnecessary “task” or “work”.
Some great ways to keep in touch are thinking abut what the receiver might value – what would she find meaningful. The simplest example is a greeting for the person’s birthday (…yes, it’s still counts for someone although everyone is doing it on facebook…). Another ones can be:
- Holidays (especially if unique to their region/religion)
- Job changes or promotions.
You can also think about what interests that person and send her high quality information that she might enjoy.
This is an example of a meaningful engagement:
I hope you are doing well and had a wonderful break over thanksgiving.
I recently came across this article and I thought you might find it interesting.
This all seem like a lot of work, but it’s not if you use the right tools (hint: fellowup ). However, be careful about those “empty’ timely reminders – they might only have the opposite effect. Think about value reminders to engage with others.
Drop the “robotic” approach – Be authentic.